Hailing from the land of bagged milkmilkand Timmiescruller,meSara Li is a product designer driven by a passion for crafting simple, empathetic, and delightful user experiences that have a positive purpose.
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Design PhilosophyMy design philosophy evolves daily, but the core principles remain constant: simplicity, user-centricity, and delight. I see design as a toolkit—a combination of experiences, mindsets, and techniques developed through various challenges and perspectives over time. As Vitaly Friedman said, design isn't (always) art. It solves problems. So we should be able to measure how well a particular design solves a particular problem over time.
Expensive Paper...B.ASc Systems Design Engineering University of Waterloo 2018 - 2023
But amazing experiences!

My studies taught me to bridge the gaps between complex systems. For 2 years, I explored many jobs. My path to design was a bit unconventional; from software engineerarrowcloud solution architect arrowproduct design where I can immerse in the small details that can have big impacts on others.

Colophon

Creating a visual brand for yourself is hard. But I enjoy testing typefaces...and this site uses 4 different ones: I love the warmth & editorial balance of ITC Clearface, the clean & modern boldness of Mona Sans, the tradition of Crimson Pro & the quirky, monospaced aesthetic of Syne Mono.,

:) :) :)
Build mindfully.
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